HOW THE MEDIA LAUNDERS FOSSIL FUEL INDUSTRY PROPAGANDA THROUGH BRANDED CONTENT

A jogger runs past the Scattergood power plant Tuesday, Feb. 12, 2019, in Los Angeles. Los Angeles will abandon a plan to spend billions of dollars rebuilding three natural gas power plants as the city moves toward renewable energy, Mayor Eric Garcetti said Monday. (AP Photo/Marcio Jose Sanchez)A jogger runs past the Scattergood natural gas power plant on Feb. 12, 2019, in Los Angeles. Photo: Marcio Jose Sanchez/AP

THERE IT WAS in black and white ­— or black, white, and a palette of gentle greens and blues. With a headline predicting that natural gas “will thrive in the age of renewables,” the article made the case that there are limitations on solar and wind power and that — as a subhead spelled out in aquamarine type — natural gas “is part of the solution.” Why was the Washington Postweighing in on the need for continued production of this fossil fuel in the face of climate change?

Or was it? On closer inspection, the report wasn’t coming from the D.C. paper’s newsroom. Though the link takes you to a page published by WashingtonPost.com, the story is actually a publication of WP BrandStudio, the paper’s branded content platform. In other words, the article is really an advertisement, and the copy was paid for by the American Petroleum Institute. The tagline — “Content from American Petroleum Institute” — is plain to see if you’re looking for it, though easy to miss if you’re not.

It’s not surprising that the trade group representing the oil and gas industry would want to leap to the defense of natural gas now. The notion that the energy source is a “bridge fuel” that will somehow safely deliver us to wind and solar — and past the threat of climate change — has been vaporized by recent science. MORE