The next global agricultural revolution

TED Fellow Bruce Friedrich plans to compete with the meat industry on its own terms — by creating alternatives to conventional meat that taste the same or better and cost less.

Conventional meat production causes harm to our environment and presents risks to global health, but people aren’t going to eat less meat unless we give them alternatives that cost the same (or less) and that taste the same (or better).

In an eye-opening talk, food innovator and TED Fellow Bruce Friedrich shows the plant- and cell-based products that could soon transform the global meat industry — and your dinner plate.

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