Lawsuit filed in B.C. Supreme Court seeks class action, damages against e-cigarette giant Juul

Claim says Juul targets minors and misleads with advertising that suggests its products are safer than smoking


A statement of claim filed in B.C. Supreme Court claims Juul targets minors and misleads with advertising that suggests e-cigarettes and vaping are safer and healthier than smoking. (Craig Chivers/CBC)

A notice of civil claim filed in B.C. Supreme Court claims e-cigarette giant Juul targets minors with misleading advertising by claiming its products are safer and healthier than smoking.

In documents filed today naming Juul Labs Canada and Juul Labs Inc., plaintiffs Jaycen Stephens and Owen Mann-Campbell say they were 18 years old when they started using Juul e-cigarettes in 2018.

Both say they developed shortness of breath, chest pain, coughing, increased addiction to nicotine, anxiety and other harms, which their doctors connected to vaping.

The men claim they would not have bought or used Juul e-cigarettes had they “been provided with accurate information and/or warnings with respect to the possible health complications from vaping.”


A man exhales vapour from an electronic cigarette. (Eva Hambach/AFP/Getty Images)

The plaintiffs are seeking to have the lawsuit classified as a class action. None of the allegations has been tested in court.

In an emailed statement, Juul Labs Canada told CBC News, “We are currently reviewing the statement of claim and at this time are not able to provide any further comment.”

Juul products account for about three-quarters of all sales in the multibillion-dollar industry. MORE

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