Extinction Rebellion and PR agencies call for industry to declare ‘climate conflicts’

Climate activists Extinction Rebellion are supporting a letter signed by more than a dozen PR agencies announcing their refusal to work on fossil fuel briefs, and calling for the industry to declare its ‘climate conflicts’.

Extinction Rebellion staged a protest at Cannes Lions last month

Extinction Rebellion staged a protest at Cannes Lions last month 

The letter commits each signatory to disclose, while respecting client confidentiality, the percentage of their turnover categorised by industry, including income from fossil fuel companies and other high-carbon clients by the end of this year.Several agencies have already disclosed the information.

The letter reads:

“We know many of our colleagues and friends across the creative industry are anxious/terrified about the climate emergency. We also know that disclosing climate conflicts will be too early, and too controversial, for many agencies today.

“But, we firmly believe that we cannot serve climate solutions, whilst still serving the industry’s most answerable for causing the climate emergency.

“Disclosure is only the first step on a journey that must lead to divestment – divesting agency client rosters of these clients. Agencies need to align our businesses with the climate science, just like everyone else.

“Thanks for the nudge, XR.”

Futerra co-founder Solitaire Townsend said the agency spearheaded the letter to “help put agencies on the right side of history”.

The full letter, sign up for agencies and individual creatives, agency client disclosure reports, and other resources are available here.



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