The future of affordable nutrition is the subject of a report released last week from the Institute for the Future and commissioned by the Bill & Melinda Gates Foundation. “Good Food is Good Business” takes a look at forces that will drive opportunities to create more affordable, accessible, appealing and nutritious foods for lower-income consumers during the next decade.
The 59-page report focuses on national and regional food and beverage companies, multinational food and beverage companies, innovators and input suppliers to the industry. Technological approaches such as artificial intelligence and blockchain are addressed, along with biological ones such as cellular agriculture, the microbiome and cultural zones of innovation.
Low- and middle-income countries rarely show up on the radar of large multinational food companies, so innovation, R&D and business development aren’t often looking at affordable nutrition, the report says. “For those few companies who develop nutritious foods for low- and middle-income markets and survive, their impact remains limited and their scale small. Providing healthier, more nutritious and more affordable foods to lower-income consumers is therefore a grand challenge, shouldered mostly by food aid organizations along with some private-sector actors,” it states. MORE