The global electric vehicle (EV) market continues to power up, with potential global sales of 11 million in 2025. China is the leading EV market with a global market share of 48%, followed by Europe with 26%. In Europe, Norway has been the frontrunner in both EV incentive policies and purchases.
The two case studies described in this blog illustrate examples of policy stickiness and policy ambition. A sticky policy is one that improves a complex social problem by kickstarting a transformation and gaining wide public support over time. Norway’s “sticky” policy kickstarted the EV revolution with strong incentives, and attracted public support over time. When the initial niche support expanded to include more Norwegian regions and social groups, the policy “stuck” because future governments could not easily roll it back.
China’s EV policy is part of the government’s ambition to combat air pollution and meet its climate change goals, as outlined in its 13th Five-year Plan for 2016-2020 and its nationally determined contribution. With a new dual-credit system to regulate automotive manufacturers, generous subsidies, and infrastructure support, China’s policy demonstrates high ambition to promote all-electric battery electric vehicles (BEVs) over traditional vehicles, including over plug-in hybrid electric vehicles (PHEVs). MORE