‘We’re going to electrify the F-Series,’ Ford exec says


Watch as Ford Motor Co. flexes its manufacturing muscles, where a new Ford F-150 rolls off the line every 53 seconds at the Rouge Complex in Dearborn. Ford Motor Company, Detroit Free Press

Ford Motor Co. confirmed plans to build a fully electric F-Series pickup, which industry observers called an unexpected move that protects the truck franchise against Tesla and other competitors.

“We’re going to be electrifying the F-Series — battery electric and hybrid,” Jim Farley, Ford president of global markets, said Wednesday during a presentation at the Deutsche Bank Global Automotive Conference in the MGM Grand in Detroit.

In framing the company’s redesign, Farley said a move toward all-electric and hybrid would “futureproof” the billion-dollar F-Series franchise, which he called a “global juggernaut.” MORE

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